Almost everywhere you look online you can spot a GIF – an animated image known as a graphics interchange format. In today’s digital world, GIFs play an important role in telling stories and communicating emotions. Many brands and organizations have incorporated GIFs into their content marketing to engage their audiences and add a human touch. […]
If we learn anything from celebrity social media accounts, we know that social media is not the place to go on rants – ahem, Kanye West. Over the past month, we’ve seen how fast public perception can change based on a few tweets. Celebrities and organizations should know the dos and don’ts of handling their social media, but still we see many forgetting simple etiquette rules. […]
In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive. […]
An email newsletter is a fundamental way to directly connect with the people who are most important to your organization. Over the years, technologies have changed the way we present and distribute e-newsletters, but the overall approach to creating content that makes them effective has not. Whether you’re just launching your e-newsletter program, or you simply want to improve it, here are six ways to get people to open, read and click through your e-newsletter. […]
