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Home Archive by category "Content Marketing" (Page 2)

Earned Media Vs. Owned Media and Why Your Company Needs Both

By Noelle Fox | Communications, Content Marketing, News Media Relations | Comments are Closed | 18 March, 2016 | 0

Public relations is not a single-strategy game. There are many ways to leverage the power and influence of various media to strengthen credibility, brand awareness and engagement. In this post, we will discuss the difference between earned media and owned media, and why your company’s PR strategy should include both. Earned Media Earned media isRead more

Social Media Strategy: 4 Reasons to Hire a PR Agency

By Noelle Fox | Content Marketing, Public Relations | Comments are Closed | 11 March, 2016 | 0

Most Americans have personal social media accounts, whether it be Facebook, Twitter or Instagram pages. However, managing the social media presence for an organization or brand is very different.Read more

3 Letters You Need in Your Content Marketing: GIF

By Noelle Fox | Content Marketing | Comments are Closed | 4 March, 2016 | 0

Almost everywhere you look online you can spot a GIF – an animated image known as a graphics interchange format. In today’s digital world, GIFs play an important role in telling stories and communicating emotions. Many brands and organizations have incorporated GIFs into their content marketing to engage their audiences and add a human touch.Read more

5 Ways to Make your Social Media Content More Engaging

By Noelle Fox | Content Marketing, Public Relations | Comments are Closed | 31 December, 2015 | 0

In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive.Read more

4 Benefits of an Online Competitive Analysis

By Noelle Fox | Communications Planning, Content Marketing | Comments are Closed | 23 December, 2015 | 0

If your organization is looking to become more sophisticated with its online presence – think revamping the website, starting a blog, sending out an e-newsletter or rebranding social media accounts – there is one thing your organization should do before starting this extensive project: a competitive analysis.Read more

6 Ways to Get More People to Read Your E-Newsletter

By Noelle Fox | Content Marketing | Comments are Closed | 18 December, 2015 | 0

An email newsletter is a fundamental way to directly connect with the people who are most important to your organization. Over the years, technologies have changed the way we present and distribute e-newsletters, but the overall approach to creating content that makes them effective has not. Whether you’re just launching your e-newsletter program, or youRead more

4 Ways a Content Calendar Makes Life Easier

By Noelle Fox | Communications Planning, Content Marketing | Comments are Closed | 4 December, 2015 | 0

Creating and publishing content for any organization can be overwhelming. Without a way to organize and manage your online content – think blogging, e-mail marketing and social media – your content marketing program may fail to meet your specific goals. A successful content marketing campaign requires a stellar content strategy, and with that comes theRead more

3 Ways Storytelling Can Increase Sales

By Kasey Coryn | Content Marketing, News Media Relations | Comments are Closed | 8 July, 2015 | 0

When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate?Read more

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Why B2B Companies Need an E-Newsletter

By Kasey Coryn | Communications, Content Marketing | Comments are Closed | 16 February, 2015 | 0

E-Newsletters are a powerful communication tool for B2B companies. By enabling organizations to regularly and directly connect with the people who matter, e-newsletters bring a number of unique benefits.Read more

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Making the Most of Your Media Relations Activities

By Kasey Coryn | Content Marketing, News Media Relations | Comments are Closed | 19 August, 2014 | 0

The reality is, not every press release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicateRead more

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  • Home
  • About
    • About Us
    • Our Team
      • Noelle Anderson, APR
      • Kasey Brennan
  • Services
    • Our Services
      • PR/News Media Relations Services
      • Content Marketing Services
      • SEO Services
      • Communications Strategy & Planning
  • Clients
  • Blog
  • Peaceful PR
  • Contact
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