Client Wins: Q1 2021

Every now and then we like to toot our own horn about big wins we’ve achieved for our clients. Here are a just few from the first quarter of 2021: Front-Page Story in the Sarasota Herald-Tribune For our client Ian Black Real Estate, a premier commercial real estate brokerage firm based in Sarasota, we secured a front-page story about a unique new concept coming to Florida: Town Square, a 1950s-themed senior day center. Broker George Brusco at Ian Black represented Town Square in the lease transaction in the Oaks Plaza shopping center. We knew that alone wouldn’t necessarily excite journalists. But, we did know they would be interested in this first-of-its-kind concept coming to Florida. In addition to sharing information about Brusco’s involvement with the real estate deal and showcasing his expertise, our press release heavily featured what Town Square means for seniors and caregivers in Sarasota. This involved interviewing the Town Square franchise owner [...]

By |2021-03-24T15:54:03-04:00Mar 24, 2021|Company News|Comments Off on Client Wins: Q1 2021
Read More

Getting More Mileage Out of News Releases

The reality is, not every news release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. This helps us get more mileage out of a news release, which is especially helpful when the news media doesn't run it. What is a news release? A news release (AKA press release) is a piece of material specifically written for a journalist. The purpose of a news release is to introduce a newsworthy topic – such as significant company news. It provides information that a journalist would need to cover the story. PR firms and in-house PR departments distribute news releases one of two ways: via a news wire service, like BusinessWire, or directly to select [...]

By |2021-03-12T07:42:28-05:00Mar 12, 2021|Media Relations|Comments Off on Getting More Mileage Out of News Releases
Read More

Top 4 Tips for Media Interviews

A news story is often shaped by how the interview subjects answer the questions they’re asked. For leaders being interviewed on behalf of their organizations, there is an art to giving responses that will both deliver the organization’s key messages and have the best chance of making it into news stories. […]

By |2017-10-02T12:22:52-04:00Feb 7, 2017|Media Relations|Comments Off on Top 4 Tips for Media Interviews
Read More

4 Social Media Tips for Dentists

For many dental professionals, social media is unfamiliar territory. There are several aspects of social media that inhibit dentists from using it, the most common being that they don’t know where to start. But, having a social media presence can have a significant impact on your practice’s PR and marketing outreach. For instance, social media can assist in building brand awareness, increasing sales or even generating new leads – something we’ve seen happen firsthand with one of our dentist clients through Instagram. […]

By |2017-10-02T12:22:52-04:00Oct 10, 2016|Content Marketing, PR Tips|Comments Off on 4 Social Media Tips for Dentists
Read More

6 Steps for a Successful E-Newsletter Program

One of the best ways to connect with your audience is through the use of an email newsletter. Research has shown that customers are highly receptive to e-newsletters because they like to stay informed on company updates, promotions and educational information. […]

By |2017-10-02T12:22:52-04:00Sep 30, 2016|Content Marketing, Marketing|Comments Off on 6 Steps for a Successful E-Newsletter Program
Read More

4 Benefits of Facebook Advertising for Business

Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all use the valuable advertising tools that can exponentially increase page reach, following and engagement. […]

By |2017-10-02T12:22:52-04:00Sep 26, 2016|Content Marketing, Online Marketing|Comments Off on 4 Benefits of Facebook Advertising for Business
Read More

Why Your Leaders Must get Media Training

It’s no secret that news media interviews can be a powerful way for organizations to share their stories. But did you know that the way news stories turn out can be a direct reflection of the confidence and ability of the person interviewed? […]

By |2017-10-02T12:22:52-04:00Sep 19, 2016|Media Relations, Publicity|Comments Off on Why Your Leaders Must get Media Training
Read More

4 Things the Best PR Agencies Do Differently

If you’re looking to hire a PR agency, you should know that not all PR firms are created equal. A PR agency with a solid track record of getting news coverage and experience in your industry are obvious things to look for. But the best PR agencies not only get results – they’re also great to work with and add value to your business. […]

By |2017-10-02T12:22:52-04:00Sep 12, 2016|Marketing, Public Relations|Comments Off on 4 Things the Best PR Agencies Do Differently
Read More

3 Reasons Your Company Should Have a Media Fact Sheet

In order to be successful in earning regular news coverage, your company should have certain materials readily available. One of these materials is a media fact sheet. As the name suggests, a media fact sheet provides facts, figures and important information about the company and leaders who may be speaking with the news media. […]

By |2017-10-02T12:22:52-04:00Aug 29, 2016|Media Relations, Publicity|Comments Off on 3 Reasons Your Company Should Have a Media Fact Sheet
Read More

3 Ways You Can Repurpose Content For Social Media

Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share? If you or you PR team can answer “yes” to either of those questions, it might be time to start repurposing content that you’ve already created for social sharing. It’s easy to do and will save you from having to create original content from scratch. […]

By |2017-10-02T12:22:52-04:00Aug 9, 2016|Content Marketing, PR Tips|Comments Off on 3 Ways You Can Repurpose Content For Social Media
Read More

Contact Us

(813) 377-4562

Serving local, regional and national companies headquartered in Tampa Bay

Get Social

Go to Top