A news story is often shaped by how the interview subjects answer the questions they’re asked. For leaders being interviewed on behalf of their organizations, there is an art to giving responses that will both deliver the organization’s key messages and have the best chance of making it into news stories. […]
For many dental professionals, social media is unfamiliar territory. There are several aspects of social media that inhibit dentists from using it, the most common being that they don’t know where to start. But, having a social media presence can have a significant impact on your practice’s PR and marketing outreach. For instance, social media can assist in building brand awareness, increasing sales or even generating new leads – something we’ve seen happen firsthand with one of our dentist clients through Instagram. […]
One of the best ways to connect with your audience is through the use of an email newsletter. Research has shown that customers are highly receptive to e-newsletters because they like to stay informed on company updates, promotions and educational information. […]
Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all use the valuable advertising tools that can exponentially increase page reach, following and engagement. […]
It’s no secret that news media interviews can be a powerful way for organizations to share their stories. But did you know that the way news stories turn out can be a direct reflection of the confidence and ability of the person interviewed? […]
If you’re looking to hire a PR agency, you should know that not all PR firms are created equal. A PR agency with a solid track record of getting news coverage and experience in your industry are obvious things to look for. But the best PR agencies not only get results – they’re also great to work with and add value to your business. […]
In order to be successful in earning regular news coverage, your company should have certain materials readily available. One of these materials is a media fact sheet. As the name suggests, a media fact sheet provides facts, figures and important information about the company and leaders who may be speaking with the news media. […]
Last week, the True Blue team attended a PRSA Tampa Bay event with keynote speaker, Peter Shankman. Shankman is globally recognized for his radical new ways of thinking about PR, marketing, customer service, advertising and social media. At the event, he discussed his unique vision for the future of marketing and customer service and shared five lessons that he’s learned throughout his impressive career. […]
Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share? If you or you PR team can answer “yes” to either of those questions, it might be time to start repurposing content that you’ve already created for social sharing. It’s easy to do and will save you from having to create original content from scratch. […]
“Know your audience” is a common phrase in the PR and marketing world. It’s simple and to-the-point, yet so many companies still struggle with really connecting and resonating with their audiences – mainly because they don’t get to know them first. […]
