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If you’re looking to hire a PR agency, you should know that not all PR firms are created equal. A PR agency with a solid track record of getting news coverage and experience in your industryRead more

So, you’ve chosen to launch a PR campaign. It’s is a step in the right direction to strengthen brand awareness and leverage the power and influence of the news media to enhance your reputation. But, before you can seek help from PR professionals, you have to know what it is you want to achieve.Read more

Are you a business owner or CEO who knows that public relations is important, but are just not sure how to tackle it? Maybe you see the value in increasing visibility and credibility through PR but don’t know the best way to allocate your resources. If this sounds familiar, or you find yourself in anyRead more

Most Americans have personal social media accounts, whether it be Facebook, Twitter or Instagram pages. However, managing the social media presence for an organization or brand is very different.Read more

If your organization is working with a PR agency, you may hear words, phrases or abbreviations that sound foreign to you. Don’t worry. As you work together to build your public relations program, you too will learn the many terms that are thrown around the PR industry daily. To help you get a head start,Read more

Organizations around the world are faced with challenging crises daily. At some point, no matter how small, your organization will face a crisis. Whether you help create it or it’s simply out of your control won’t matter to the public. What will matter is how your organization responds to the situation.Read more

In order for business consulting firms to be successful, their clients, prospects, referral sources and peers must consider them to be experts in their field. While advertising and other sales-driven marketing activities can be a great way to increase visibility and generate leads, it is common knowledge that organizations – including consulting firms – canRead more

Former Apple executive Jean-Louis Gassée once said, “Advertising is saying you’re good. PR is getting someone else to say you’re good.” While Gassée does a great job at summing up the difference between advertising and public relations, there are still business leaders unclear about what sets advertising apart from PR, and what to use when.Read more

Most articles and blogs about finding the right public relations agency share similar advice, such as asking whether the firm has experience in your industry and whether they have existing relationships with media contacts. While those are important things to consider in the search for a PR agency, there are other aspects worth noting thatRead more

In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive.Read more