True Blue CommunicationsTrue Blue CommunicationsTrue Blue CommunicationsTrue Blue Communications
  • Home
  • About
    • About Us
    • Our Team
      • Noelle Anderson, APR
      • Kasey Brennan
  • Services
    • Our Services
      • PR/News Media Relations Services
      • Content Marketing Services
      • SEO Services
      • Communications Strategy & Planning
  • Clients
  • Blog
  • Peaceful PR
  • Contact

5 Things to Know Before You Start a PR Campaign

    Home Communications Planning 5 Things to Know Before You Start a PR Campaign

    5 Things to Know Before You Start a PR Campaign

    By Noelle Fox | Communications Planning, Public Relations | Comments are Closed | 9 May, 2016 | 0

    So, you’ve chosen to launch a PR campaign. It’s is a step in the right direction to strengthen brand awareness and leverage the power and influence of the news media to enhance your reputation. But, before you can seek help from PR professionals, you have to know what it is you want to achieve.

    A PR campaign can include a variety of communications activities. Here are five things you need to know that will help you navigate in the right direction.

    1. Know your goals and objectives

    Before your PR campaign can take off, you must first identify what you want your campaign to accomplish. Do you want to increase credibility by increasing media coverage, or do you simply want to strengthen your online presence using social media? Maybe you want your campaign to encompass both. Identifying your goals and objectives will help you develop the right PR strategies.

    2. Know the intended audiences

    These are the people you want to get in front of. Knowing your audience is more than just understanding how they feel about your company and what products or services they like. If you’re looking to reach your audience(s) through your PR campaign, then you need to know what news they read and watch, what social media sites they’re on, which conference they’re attending, and the like. All of this will help you better understand where your audience goes for information.

    3. Know your key messages

    Your key messages are the important bits of information about your company you want to communicate to your audience. These messages need to be clearly identified so they can be consistently incorporated throughout your entire PR campaign – news media messaging, social media content, content marketing, etc.

    4. Know who’s doing the work

    Will you hire an in-house PR team or will you outsource to a PR agency? You may find that there will be certain tasks manageable for your in-house PR team, but some tasks may require you hiring a PR agency. Professional PR agencies have the knowledge and resources to build and run a successful PR campaign.

    5. Know your budget

    While PR is typically “free” publicity, you will need to have financial resources available to implement a PR campaign – especially if you end up hiring an in-house team or a PR agency. Other expenses could include distribution fees on news wire services and news media monitoring services. Knowing your budget upfront will help you plan a PR campaign that’s realistic for your company’s budget.

    Done well, a PR campaign can help you manage your company’s reputation and keep your audience informed about what you do.

    PR, PR agency, PR campaign

    Related Posts

    • 5 Signs You’re Ready to Hire a PR Agency

      By Noelle Fox | Comments are Closed

      Are you a business owner or CEO who knows that public relations is important, but are just not sure how to tackle it? Maybe you see the value in increasing visibility and credibility through PRRead more

    • 4 Reasons Consulting Firms Need PR Agencies

      By Noelle Fox | Comments are Closed

      In order for business consulting firms to be successful, their clients, prospects, referral sources and peers must consider them to be experts in their field. While advertising and other sales-driven marketing activities can be aRead more

    • Public Relations vs. Advertising: Find the Right Strategy for Your Business

      By Noelle Fox | Comments are Closed

      Former Apple executive Jean-Louis Gassée once said, “Advertising is saying you’re good. PR is getting someone else to say you’re good.” While Gassée does a great job at summing up the difference between advertising andRead more

    • How to Choose the Right PR Agency: 5 Less-Obvious Things to Look For

      By Noelle Fox | Comments are Closed

      Most articles and blogs about finding the right public relations agency share similar advice, such as asking whether the firm has experience in your industry and whether they have existing relationships with media contacts. WhileRead more

    • 5 Small Ways to Make a Big PR Impact

      By Noelle Fox | Comments are Closed

      Public relations is more than just reaching out to the news media. There are many strategies and tactics that a company can implement to tell their story and build valuable relationships with the people whoRead more

    Recent Posts

    • Three Things the Best PR Firms Do Differently
    • Client Wins: Q1 2021
    • Getting More Mileage Out of News Releases
    • Top 4 Tips for Media Interviews
    • 4 Social Media Tips for Dentists

    Categories

    • Branding
    • Communications
    • Communications Planning
    • Company News
    • Content Marketing
    • Crisis Communications
    • Marketing
    • News Media Relations
    • Public Relations
    • Social Media

    True Blue Communications is a Tampa PR firm that serves clients throughout Florida and the U.S.

    © Copyright 2021 True Blue Communications. All Rights Reserved.     Privacy Policy | Terms & Conditions
    • Home
    • About
      • About Us
      • Our Team
        • Noelle Anderson, APR
        • Kasey Brennan
    • Services
      • Our Services
        • PR/News Media Relations Services
        • Content Marketing Services
        • SEO Services
        • Communications Strategy & Planning
    • Clients
    • Blog
    • Peaceful PR
    • Contact
    True Blue Communications