Content marketing is continuing to grow in importance, in part because traditional news coverage opportunities are shrinking. Organizations that used to rely on newspapers and TV stations to share their good news must now be their own news outlets.
Any organization not leveraging the power of content marketing – including blogging, social media and other online communications – are missing a huge opportunity to tell their stories, grow their communities and keep people engaged. We help clients by developing and executing strategic content marketing programs.
Benefits of Content Marketing:
- Stay top-of-mind with customers, prospects, referral sources, volunteers and other important groups
- Create two-way communication between your organization and the people who matter most
- Improve understanding about your organization and its products/services
- Showcase your leadership’s expertise
- Encourage participation and generate goodwill
- Drive website traffic
- Grow your contact list and supporter base