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4 Things the Best PR Agencies Do Differently

If you’re looking to hire a PR agency, you should know that not all PR firms are created equal. A PR agency with a solid track record of getting news coverage and experience in your industry are obvious things to look for. But the best PR agencies not only get results – they’re also great to work with and add value to your business. […]

By |2017-10-02T12:22:52-04:00Sep 12, 2016|Marketing, Public Relations|Comments Off on 4 Things the Best PR Agencies Do Differently

5 PR Lessons Learned from Peter Shankman

Last week, the True Blue team attended a PRSA Tampa Bay event with keynote speaker, Peter Shankman. Shankman is globally recognized for his radical new ways of thinking about PR, marketing, customer service, advertising and social media. At the event, he discussed his unique vision for the future of marketing and customer service and shared five lessons that he’s learned throughout his impressive career. […]

By |2017-10-02T12:22:52-04:00Aug 22, 2016|Career Development, PR Tips|Comments Off on 5 PR Lessons Learned from Peter Shankman

3 Ways to Get to Know Your Audience

“Know your audience” is a common phrase in the PR and marketing world. It’s simple and to-the-point, yet so many companies still struggle with really connecting and resonating with their audiences – mainly because they don’t get to know them first. […]

By |2017-10-02T12:22:53-04:00Aug 2, 2016|Content Marketing, PR Tips|Comments Off on 3 Ways to Get to Know Your Audience

How to Handle Criticism on Your Social Media

Let’s face it, not everyone is going to be a fan of your company. If it hasn’t already, a day will come when someone will write something negative about your organization on social media. But, have no fear! There are simple strategies that can help ease uncertainty about dealing with critics. Our PR agency uses the following strategies to help our content marketing clients manage and mitigate negative feedback on their social media pages. […]

By |2017-10-02T12:22:53-04:00Jul 22, 2016|Content Marketing, PR Tips|Comments Off on How to Handle Criticism on Your Social Media

3 Reasons That Prove the Press Release is Not Dead

Since the rise of technology in media and PR, there has been talk that the value of a press release is slowly dwindling. News is now available 24/7 in the palm of your hand, and journalists can learn about newsworthy topics instantly through social media and spur-of-the-moment emails. Despite what some might think, the press release is still very much alive. Here are three reasons that prove it: […]

By |2017-10-02T12:22:53-04:00Jul 19, 2016|Media Relations, Publicity|Comments Off on 3 Reasons That Prove the Press Release is Not Dead

5 Ways to Make Reporters Happy

Building relationships with reporters doesn’t happen over night. It takes time and effort, and requires that your PR firm or in-house team consistently help them do their jobs and keep them happy. In our experience in working with the news media, we have learned that there are five things that will keep a smile on a reporter’s face: […]

By |2017-10-02T12:22:53-04:00Jul 1, 2016|Media Relations, Publicity|Comments Off on 5 Ways to Make Reporters Happy

How to Determine the Right Social Media Sites For Your Company

Social media has become more than just a way to share updates with friends and families. Businesses now see it as a necessary tool to reach their key audiences. But, just like with any other tool, if you use the wrong one it can be difficult to accomplish your intended goal. […]

By |2017-10-02T12:22:53-04:00Jun 28, 2016|Communications, Content Marketing, PR Tips|Comments Off on How to Determine the Right Social Media Sites For Your Company

Why PR is Critical During Mergers and Acquisitions

If your organization is considering a merger or acquisition, you must know it takes careful planning and coordination to be successful. From a PR standpoint, effectively communicating the changes is also important, if not critical, to ensure a smooth transition. Poorly handled communications during mergers and acquisitions can lead to disgruntled employees, distrustful customers, and a confusing brand message, among others. These kinds of hits to a company’s “PR” can do long-term – and sometimes permanent – damage. If your organization is approaching a merger or acquisition, here are three key areas on which your PR agency or in-house team should be focusing. Internal Communications Communicating a merger or acquisition to your staff, investors and other key stakeholders before contracts are signed may not always be an option. However, there should be a plan in place to communicate as soon as possible how the change will affect them, which includes focusing on any benefits they [...]

By |2017-10-02T12:22:53-04:00Jun 10, 2016|Communications Planning, PR Tips|Comments Off on Why PR is Critical During Mergers and Acquisitions

3 Things You Need to Know if Your PR Involves the News Media

  No matter how much planning your PR agency or in-house team puts into news media outreach, the reality is, you never know how a story pitch or a press release is going to play out. As public relations experts, we know how the media works and how journalists approach planning and executing news stories. Here are common scenarios that are helpful to know if your business is pursuing news coverage. […]

By |2017-10-02T12:22:53-04:00May 20, 2016|Media Relations, Publicity|Comments Off on 3 Things You Need to Know if Your PR Involves the News Media

What Media Consolidations Mean for Your PR Strategy

With the recent buying and closing of the Tampa Tribune and Healthcare Finance News merging with Healthcare Payer News – as just a couple of examples – it’s clear that the news media landscape continues to shrink. It affects us as public relations professionals, and it affects businesses that rely on news media relations as part of their PR and marketing strategy. […]

By |2017-10-02T12:22:53-04:00May 16, 2016|Communications Planning, Media Relations|Comments Off on What Media Consolidations Mean for Your PR Strategy
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