Yearly Archives: 2016


4 Social Media Tips for Dentists

For many dental professionals, social media is unfamiliar territory. There are several aspects of social media that inhibit dentists from using it, the most common being that they don’t know where to start. But, having a social media presence can have a significant impact on your practice’s PR and marketing outreach. For instance, social media can assist in building brand awareness, increasing sales or even generating new leads – something we’ve seen happen firsthand with one of our dentist clients through Instagram. […]

By |2017-10-02T12:22:52-04:00Oct 10, 2016|Content Marketing, PR Tips|0 Comments

6 Steps for a Successful E-Newsletter Program

One of the best ways to connect with your audience is through the use of an email newsletter. Research has shown that customers are highly receptive to e-newsletters because they like to stay informed on company updates, promotions and educational information. […]

By |2017-10-02T12:22:52-04:00Sep 30, 2016|Content Marketing, Marketing|0 Comments

4 Benefits of Facebook Advertising for Business

Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all use the valuable advertising tools that can exponentially increase page reach, following and engagement. […]

By |2017-10-02T12:22:52-04:00Sep 26, 2016|Content Marketing, Online Marketing|0 Comments

Why Your Leaders Must get Media Training

It’s no secret that news media interviews can be a powerful way for organizations to share their stories. But did you know that the way news stories turn out can be a direct reflection of the confidence and ability of the person interviewed? […]

By |2017-10-02T12:22:52-04:00Sep 19, 2016|Media Relations, Publicity|0 Comments

4 Things the Best PR Agencies Do Differently

If you’re looking to hire a PR agency, you should know that not all PR firms are created equal. A PR agency with a solid track record of getting news coverage and experience in your industry are obvious things to look for. But the best PR agencies not only get results – they’re also great to work with and add value to your business. […]

By |2017-10-02T12:22:52-04:00Sep 12, 2016|Marketing, Public Relations|0 Comments

3 Reasons Your Company Should Have a Media Fact Sheet

In order to be successful in earning regular news coverage, your company should have certain materials readily available. One of these materials is a media fact sheet. As the name suggests, a media fact sheet provides facts, figures and important information about the company and leaders who may be speaking with the news media. […]

By |2017-10-02T12:22:52-04:00Aug 29, 2016|Media Relations, Publicity|0 Comments

5 PR Lessons Learned from Peter Shankman

Last week, the True Blue team attended a PRSA Tampa Bay event with keynote speaker, Peter Shankman. Shankman is globally recognized for his radical new ways of thinking about PR, marketing, customer service, advertising and social media. At the event, he discussed his unique vision for the future of marketing and customer service and shared five lessons that he’s learned throughout his impressive career. […]

By |2017-10-02T12:22:52-04:00Aug 22, 2016|Career Development, PR Tips|0 Comments

3 Ways You Can Repurpose Content For Social Media

Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share? If you or you PR team can answer “yes” to either of those questions, it might be time to start repurposing content that you’ve already created for social sharing. It’s easy to do and will save you from having to create original content from scratch. […]

By |2017-10-02T12:22:52-04:00Aug 9, 2016|Content Marketing, PR Tips|0 Comments

3 Ways to Get to Know Your Audience

“Know your audience” is a common phrase in the PR and marketing world. It’s simple and to-the-point, yet so many companies still struggle with really connecting and resonating with their audiences – mainly because they don’t get to know them first. […]

By |2017-10-02T12:22:53-04:00Aug 2, 2016|Content Marketing, PR Tips|0 Comments

How to Handle Criticism on Your Social Media

Let’s face it, not everyone is going to be a fan of your company. If it hasn’t already, a day will come when someone will write something negative about your organization on social media. But, have no fear! There are simple strategies that can help ease uncertainty about dealing with critics. Our PR agency uses the following strategies to help our content marketing clients manage and mitigate negative feedback on their social media pages. […]

By |2017-10-02T12:22:53-04:00Jul 22, 2016|Content Marketing, PR Tips|0 Comments
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