Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share?
If you or you PR team can answer “yes” to either of those questions, it might be time to start repurposing content that you’ve already created for social sharing. It’s easy to do and will save you from having to create original content from scratch.
Below are three ways you can repurpose existing marketing and public relations content for social media:
1. Turn a presentation into multiple social media posts
Speeches or presentations can easily be turned into content for your social media pages. Share key points from your presentation in a series of posts. Or if you want to share your entire presentation with your customers, you can upload your presentation to Slide Share, and link to it from social media.
2. Highlight powerful quotes or statistics in a graphic
Small bits of information – like quotes or statistics – are great for creating social media graphics. The best way to find these bits of information is to dig through your blog posts that generated high traffic or received great feedback. Look for quotes or statistics that can be turned into one-liners. From there, you can use tools like Canva to create a graphic. These types of graphics can adapt to a variety of different social media platforms.
3. Create tweets from small snippets of your content
Twitter is the best platform for repurposing content. Almost anything can be turned into a tweet! The same type of information that you use for graphics can also be used for tweets. In addition, tweets can be linked back to original blog posts to drive traffic to your website. For the best results, try to limit your tweet to about 120 characters so there’s room for people to retweet it.
While creating original content is a necessary practice, repurposing content will save you time and allow you to share popular information again and again. Our content marketing services include creating new content and creatively repurposing content for enhanced audience engagement. Contact us today to learn more.