Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all use the valuable advertising tools that can exponentially increase page reach, following and engagement.

If you’ve debated including Facebook ads in your social media strategy, below are four benefits that might sway you:

1. Customized ads

When you create a Facebook ad, you have the flexibility to choose from several different customized ads depending on your marketing objectives. You may choose to boost a specific post that is already performing well organically, or promote your page to generate more followers. Learn more about the different advertising options Facebook offers here.

2. Cost-effective rates

Facebook ads are very affordable because you control how much you want to spend and can choose how long you want them to run. Facebook never charges you more than your allotted budget. And, you can test different budgets until you determine what level of investment brings an acceptable ROI. Learn more about how Facebook bills for advertising here.

3. Targeted reach

According to Facebook, more than 1.4 billion people use the social platform to connect with what matters to them, and more than 900 million visit every day. That’s a lot of potential customers! With Facebook ads, you can narrow your reach based on people’s location, age, gender, interests and much more, making it easy to reach your ideal client. Learn more about how to choose the audience for your ads here.

4. Measurable Results

During the course of your ad run, Facebook provides updates on how your ads are performing. You can measure the results of your ads using Page Insights and Ad Reporting. These reporting tools show you the success of your ad and can help you determine how to proceed with future ads.

Now that you know the benefits of Facebook advertising, it’s time to put it to the test! But with so many options, it’s easy to get overwhelmed. As part of our Content Marketing Services, we can manage all of your Facebook advertising. Contact us today to learn more.