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4 Social Media Tips for Dentists

For many dental professionals, social media is unfamiliar territory. There are several aspects of social media that inhibit dentists from using it, the most common being that they don’t know where to start. But, having a social media presence can have a significant impact on your practice’s PR and marketing outreach. For instance, social media can assist in building brand awareness, increasing sales or even generating new leads – something we’ve seen happen firsthand with one of our dentist clients through Instagram. […]

By |2017-10-02T12:22:52-04:00Oct 10, 2016|Content Marketing, PR Tips|Comments Off on 4 Social Media Tips for Dentists
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4 Benefits of Facebook Advertising for Business

Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all use the valuable advertising tools that can exponentially increase page reach, following and engagement. […]

By |2017-10-02T12:22:52-04:00Sep 26, 2016|Content Marketing, Online Marketing|Comments Off on 4 Benefits of Facebook Advertising for Business
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3 Ways You Can Repurpose Content For Social Media

Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share? If you or you PR team can answer “yes” to either of those questions, it might be time to start repurposing content that you’ve already created for social sharing. It’s easy to do and will save you from having to create original content from scratch. […]

By |2017-10-02T12:22:52-04:00Aug 9, 2016|Content Marketing, PR Tips|Comments Off on 3 Ways You Can Repurpose Content For Social Media
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How to Handle Criticism on Your Social Media

Let’s face it, not everyone is going to be a fan of your company. If it hasn’t already, a day will come when someone will write something negative about your organization on social media. But, have no fear! There are simple strategies that can help ease uncertainty about dealing with critics. Our PR agency uses the following strategies to help our content marketing clients manage and mitigate negative feedback on their social media pages. […]

By |2017-10-02T12:22:53-04:00Jul 22, 2016|Content Marketing, PR Tips|Comments Off on How to Handle Criticism on Your Social Media
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How to Determine the Right Social Media Sites For Your Company

Social media has become more than just a way to share updates with friends and families. Businesses now see it as a necessary tool to reach their key audiences. But, just like with any other tool, if you use the wrong one it can be difficult to accomplish your intended goal. […]

By |2017-10-02T12:22:53-04:00Jun 28, 2016|Communications, Content Marketing, PR Tips|Comments Off on How to Determine the Right Social Media Sites For Your Company
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10 Ways to Spring Clean Your Social Media

It’s that time of the year when the winter clothes are put away, the cleaning supplies come out and reorganizing and de-cluttering begins. Yes, spring cleaning is upon us! This is also a good time to spruce up your organization’s social media pages. Kick off spring cleaning by checking these 10 “cleaning” chores off your list. […]

By |2017-10-02T12:22:53-04:00May 2, 2016|Content Marketing, PR Tips|Comments Off on 10 Ways to Spring Clean Your Social Media
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Social Media Strategy: 4 Reasons to Hire a PR Agency

Most Americans have personal social media accounts, whether it be Facebook, Twitter or Instagram pages. However, managing the social media presence for an organization or brand is very different. […]

By |2017-10-02T12:22:53-04:00Mar 11, 2016|Content Marketing, Public Relations|Comments Off on Social Media Strategy: 4 Reasons to Hire a PR Agency
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3 Letters You Need in Your Content Marketing: GIF

Almost everywhere you look online you can spot a GIF – an animated image known as a graphics interchange format. In today’s digital world, GIFs play an important role in telling stories and communicating emotions. Many brands and organizations have incorporated GIFs into their content marketing to engage their audiences and add a human touch. […]

By |2017-10-02T12:22:54-04:00Mar 4, 2016|Content Marketing, Online Marketing|Comments Off on 3 Letters You Need in Your Content Marketing: GIF
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10 Rules for Proper Social Media Etiquette

If we learn anything from celebrity social media accounts, we know that social media is not the place to go on rants – ahem, Kanye West. Over the past month, we’ve seen how fast public perception can change based on a few tweets. Celebrities and organizations should know the dos and don’ts of handling their social media, but still we see many forgetting simple etiquette rules. […]

By |2017-10-02T12:22:54-04:00Feb 26, 2016|Content Marketing, PR Tips|Comments Off on 10 Rules for Proper Social Media Etiquette
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5 Ways to Make your Social Media Content More Engaging

In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive. […]

By |2017-10-02T12:22:54-04:00Dec 31, 2015|Content Marketing, Public Relations|Comments Off on 5 Ways to Make your Social Media Content More Engaging
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