Do you spend a lot of time creating social media content? Ever feel stuck coming up with something to share? If you or you PR team can answer “yes” to either of those questions, it might be time to start repurposing content that you’ve already created for social sharing. It’s easy to do and will save you from having to create original content from scratch. […]
Are you a business owner or CEO who knows that public relations is important, but are just not sure how to tackle it? Maybe you see the value in increasing visibility and credibility through PR but don’t know the best way to allocate your resources. If this sounds familiar, or you find yourself in any of the following scenarios, then it might be the right time to hire a PR agency. Here are five signs you’re ready: 1. If the owner is managing PR As a business owner or CEO, it’s your job to build the business. But, how can your business flourish if you’re too busy sending press releases to the media, managing the company blog or sending out e-newsletters? The simple answer is: it can’t. If you find yourself stuck handling these tasks, it’s a sign you’re ready to bring in a PR professional. Hiring a PR agency will take these tasks off your [...]
Once upon a time – in a land called Clearwater, Florida – there was a PR agency named True Blue Communications. They had the secret to a successful public relations strategy. They used the art of storytelling, coupled with their strategic communications expertise, to reach the right people with the right messages through the right channels to drive important shifts in an organization. […]
Public relations is not a single-strategy game. There are many ways to leverage the power and influence of various media to strengthen credibility, brand awareness and engagement. In this post, we will discuss the difference between earned media and owned media, and why your company’s PR strategy should include both. Earned Media Earned media is visibility your company receives through media it does not control. It’s free and can lend the most credibility, as a third party creates and shares it. Your PR agency securing a news article in a magazine is an example of telling your company’s story through earned media. When your Facebook followers mention or share your content on their pages, you’re earning media. It’s not always easy to get a reporter or customer to talk about your organization, but when they do and it’s positive, it can make a big impact. Owned Media Thanks to our highly connected digital world, your [...]
If your organization is working with a PR agency, you may hear words, phrases or abbreviations that sound foreign to you. Don’t worry. As you work together to build your public relations program, you too will learn the many terms that are thrown around the PR industry daily. To help you get a head start, we’ve defined some of the most frequently used phrases and acronyms in public relations. […]
Organizations around the world are faced with challenging crises daily. At some point, no matter how small, your organization will face a crisis. Whether you help create it or it’s simply out of your control won’t matter to the public. What will matter is how your organization responds to the situation. […]
Former Apple executive Jean-Louis Gassée once said, “Advertising is saying you’re good. PR is getting someone else to say you’re good.” While Gassée does a great job at summing up the difference between advertising and public relations, there are still business leaders unclear about what sets advertising apart from PR, and what to use when. […]
Most articles and blogs about finding the right public relations agency share similar advice, such as asking whether the firm has experience in your industry and whether they have existing relationships with media contacts. While those are important things to consider in the search for a PR agency, there are other aspects worth noting that will help you determine which firm is the best fit for your organization. […]
