True Blue CommunicationsTrue Blue CommunicationsTrue Blue CommunicationsTrue Blue Communications
  • Home
  • About
    • About Us
    • Our Team
      • Noelle Anderson, APR
      • Kasey Brennan
  • Services
    • Our Services
      • PR/News Media Relations Services
      • Content Marketing Services
      • SEO Services
      • Communications Strategy & Planning
  • Clients
  • Blog
  • Peaceful PR
  • Contact

The Power of PR: 7 Ways PR Can Enhance an Organization

    Home Public Relations The Power of PR: 7 Ways PR Can Enhance an Organization
    True Blue Communications - PR and Publicity

    The Power of PR: 7 Ways PR Can Enhance an Organization

    By Noelle Fox | Public Relations | Comments are Closed | 26 August, 2014 | 0

    Public Relations (PR) activities can be a powerful tool for organizations. Yet, few understand the value PR brings. From media relations to reputation management to social media, PR activities can benefit an organization in a number of ways.

    Here are 7 ways that PR can enhance your organization:

    1. Increase Visibility
    PR activities such as publicity (media relations), social media, e-newsletters, special events, print collateral and others get your business’ name in front of the groups of people that matter most.

    2. Enhance Name and Brand Recognition
    When your business uses PR activities to consistently get your name in front of these audiences, and that message is in line with what you want people to know about your company, it enhances brand recognition.

    3. Build Credibility
    Editorial news coverage, speaking engagements and industry involvement are all great ways to position yourself or your company as a subject matter expert and build credibility in your field. Posting blogs and white papers that discuss timely industry topics also demonstrates expertise.

    4. Create Brand Ambassadors
    PR activities can help create “brand ambassadors” or “raving fans” that are so loyal to your organization that they get others excited about your products or services. It can also be leveraged to create positive employee or volunteer morale, which in turn creates more brand ambassadors.

    5. Prevent and Manage Issues and Crises
    Do you have a plan-of-action in the event that a crisis occurs? PR can help manage crises after they hit, but more importantly, it can oftentimes keep them from happening in the first place.

    6. Help Organizations Evolve
    PR is about communication, and a key component of communication is listening. What you learn from these activities may help you identify areas of improvement, add product or service offerings, or shape the direction of your business.

    7. Support Marketing Initiatives
    While PR doesn’t always generate direct sales, it does help the lead-to-sales ratio through the above benefits. If an individual is interested in your product or services, they want to know that you are a credible, reputable organization, and PR can help build that perception in ways that marketing will not.

    brand ambassadors, brand recognition, crisis management, news coverage, visibility

    Related Posts

    • Best PR firms photo of business people meeting

      Three Things the Best PR Firms Do Differently

      By Noelle Fox | Comments are Closed

      If you’re looking to hire a PR firm, you should know that not all are created equal. A PR agency with a solid track record of getting news coverage and experience in your industryRead more

    • 4 Things the Best PR Agencies Do Differently

      By Noelle Fox | Comments are Closed

      If you’re looking to hire a PR agency, you should know that not all PR firms are created equal. A PR agency with a solid track record of getting news coverage and experience in yourRead more

    • 5 Things to Know Before You Start a PR Campaign

      By Noelle Fox | Comments are Closed

      So, you’ve chosen to launch a PR campaign. It’s is a step in the right direction to strengthen brand awareness and leverage the power and influence of the news media to enhance your reputation. But,Read more

    • 5 Signs You’re Ready to Hire a PR Agency

      By Noelle Fox | Comments are Closed

      Are you a business owner or CEO who knows that public relations is important, but are just not sure how to tackle it? Maybe you see the value in increasing visibility and credibility through PRRead more

    • Social Media Strategy: 4 Reasons to Hire a PR Agency

      By Noelle Fox | Comments are Closed

      Most Americans have personal social media accounts, whether it be Facebook, Twitter or Instagram pages. However, managing the social media presence for an organization or brand is very different.Read more

    Recent Posts

    • Three Things the Best PR Firms Do Differently
    • Client Wins: Q1 2021
    • Getting More Mileage Out of News Releases
    • Top 4 Tips for Media Interviews
    • 4 Social Media Tips for Dentists

    Categories

    • Branding
    • Communications
    • Communications Planning
    • Company News
    • Content Marketing
    • Crisis Communications
    • Marketing
    • News Media Relations
    • Public Relations
    • Social Media

    True Blue Communications is a Tampa PR firm that serves clients throughout Florida and the U.S.

    © Copyright 2021 True Blue Communications. All Rights Reserved.     Privacy Policy | Terms & Conditions
    • Home
    • About
      • About Us
      • Our Team
        • Noelle Anderson, APR
        • Kasey Brennan
    • Services
      • Our Services
        • PR/News Media Relations Services
        • Content Marketing Services
        • SEO Services
        • Communications Strategy & Planning
    • Clients
    • Blog
    • Peaceful PR
    • Contact
    True Blue Communications