Client Wins: Q1 2021

Every now and then we like to toot our own horn about big wins we’ve achieved for our clients. Here are a just few from the first quarter of 2021: Front-Page Story in the Sarasota Herald-Tribune For our client Ian Black Real Estate, a premier commercial real estate brokerage firm based in Sarasota, we secured a front-page story about a unique new concept coming to Florida: Town Square, a 1950s-themed senior day center. Broker George Brusco at Ian Black represented Town Square in the lease transaction in the Oaks Plaza shopping center. We knew that alone wouldn’t necessarily excite journalists. But, we did know they would be interested in this first-of-its-kind concept coming to Florida. In addition to sharing information about Brusco’s involvement with the real estate deal and showcasing his expertise, our press release heavily featured what Town Square means for seniors and caregivers in Sarasota. This involved interviewing the Town Square franchise owner [...]

By |2021-03-24T15:54:03-04:00Mar 24, 2021|Company News|Comments Off on Client Wins: Q1 2021
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5 Ways to Annoy a Reporter

Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in getting that news out. Companies that fail to follow proper media relations etiquette risk damaging relationships with these gatekeepers and making it more difficult to secure news coverage in the future. […]

By |2017-10-02T12:22:58-04:00Oct 30, 2015|Public Relations, Publicity|Comments Off on 5 Ways to Annoy a Reporter
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Is Your News Worthy?

Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this? […]

By |2017-10-02T12:22:58-04:00Sep 15, 2015|Communications, PR Tips, Public Relations, Publicity|Comments Off on Is Your News Worthy?
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What is a Press Release?

In our media coaching sessions with clients, we often include a vocabulary lesson that covers PR and news media terminology. “Press release” – also known as “news release” or “media release” – is a commonly misused term, so let’s set the record straight. […]

By |2017-10-02T12:22:58-04:00Jul 9, 2015|Public Relations, Publicity|Comments Off on What is a Press Release?
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How to Write a Guest Column that Gets Published

Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to a publication for consideration, here are tips on how to approach the writing to give you the best likelihood of being published. […]

By |2017-10-02T12:22:59-04:00Dec 15, 2014|Communications, PR Tips, Publicity|Comments Off on How to Write a Guest Column that Gets Published
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The Power of PR: 7 Ways PR Can Enhance an Organization

Public Relations (PR) activities can be a powerful tool for organizations. Yet, few understand the value PR brings. From media relations to reputation management to social media, PR activities can benefit an organization in a number of ways. Here are 7 ways that PR can enhance your organization: […]

By |2017-10-02T12:22:59-04:00Aug 26, 2014|Public Relations, Publicity|Comments Off on The Power of PR: 7 Ways PR Can Enhance an Organization
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Making the Most of Your Media Relations Activities

The reality is, not every press release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. Media relations content – such as press releases, contributed articles and even news coverage – can and should be shared via your company’s “owned” communications channels. This will greatly increase the likelihood that your clients, prospects, employees, partners and supporters will see the good news. […]

By |2017-10-02T12:22:59-04:00Aug 19, 2014|Online Marketing, PR Tips, Publicity|Comments Off on Making the Most of Your Media Relations Activities
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