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5 Ways to Annoy a Reporter

Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in getting that news out. Companies that fail to follow proper media relations etiquette risk damaging relationships with these gatekeepers and making it more difficult to secure news coverage in the future. […]

By |2017-10-02T12:22:58-04:00Oct 30, 2015|Public Relations, Publicity|Comments Off on 5 Ways to Annoy a Reporter

Is Your News Worthy?

Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this? […]

By |2017-10-02T12:22:58-04:00Sep 15, 2015|Communications, PR Tips, Public Relations, Publicity|Comments Off on Is Your News Worthy?

How to Write a Guest Column that Gets Published

Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to a publication for consideration, here are tips on how to approach the writing to give you the best likelihood of being published. […]

By |2017-10-02T12:22:59-04:00Dec 15, 2014|Communications, PR Tips, Publicity|0 Comments

The Power of PR: 7 Ways PR Can Enhance an Organization

Public Relations (PR) activities can be a powerful tool for organizations. Yet, few understand the value PR brings. From media relations to reputation management to social media, PR activities can benefit an organization in a number of ways. Here are 7 ways that PR can enhance your organization: […]

By |2017-10-02T12:22:59-04:00Aug 26, 2014|Public Relations, Publicity|0 Comments

Making the Most of Your Media Relations Activities

The reality is, not every press release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. Media relations content – such as press releases, contributed articles and even news coverage – can and should be shared via your company’s “owned” communications channels. This will greatly increase the likelihood that your clients, prospects, employees, partners and supporters will see the good news. […]

By |2017-10-02T12:22:59-04:00Aug 19, 2014|Online Marketing, PR Tips, Publicity|0 Comments
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