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Why Your Leaders Must get Media Training

It’s no secret that news media interviews can be a powerful way for organizations to share their stories. But did you know that the way news stories turn out can be a direct reflection of the confidence and ability of the person interviewed? […]

By |2017-10-02T12:22:52-04:00Sep 19, 2016|Media Relations, Publicity|Comments Off on Why Your Leaders Must get Media Training

3 Reasons Your Company Should Have a Media Fact Sheet

In order to be successful in earning regular news coverage, your company should have certain materials readily available. One of these materials is a media fact sheet. As the name suggests, a media fact sheet provides facts, figures and important information about the company and leaders who may be speaking with the news media. […]

By |2017-10-02T12:22:52-04:00Aug 29, 2016|Media Relations, Publicity|Comments Off on 3 Reasons Your Company Should Have a Media Fact Sheet

5 Benefits of Local News Coverage

  Oftentimes when an organization begins strategizing its media relations efforts, securing news coverage at a national level is at the top of the list. While this is a worthy goal to have and achieve, coverage by local media could have just as great a result – if not better. […]

By |2017-10-02T12:22:53-04:00Jun 6, 2016|Media Relations, Publicity|Comments Off on 5 Benefits of Local News Coverage

What Media Consolidations Mean for Your PR Strategy

With the recent buying and closing of the Tampa Tribune and Healthcare Finance News merging with Healthcare Payer News – as just a couple of examples – it’s clear that the news media landscape continues to shrink. It affects us as public relations professionals, and it affects businesses that rely on news media relations as part of their PR and marketing strategy. […]

By |2017-10-02T12:22:53-04:00May 16, 2016|Communications Planning, Media Relations|Comments Off on What Media Consolidations Mean for Your PR Strategy
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