Building relationships with reporters doesn’t happen overnight. It takes time and effort, and requires that your PR firm or in-house team consistently help them do their jobs andRead more
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Social media has become more than just a way to share updates with friends and families. Businesses now see it as a necessary tool to reach their key audiences. But, just like with anyRead more
If your organization is considering a merger or acquisition, you must know it takes careful planning and coordination to be successful. From a PR standpoint, effectively communicatingRead more
Oftentimes when an organization begins strategizing its media relations efforts, securing news coverage at a national level is at the top of the list. While this is a worthy goalRead more
No matter how much planning your PR agency or in-house team puts into news media outreach, the reality is, you never know how a story pitch or a press release is going to play out.Read more
With the recent buying and closing of the Tampa Tribune and Healthcare Finance News merging with Healthcare Payer News – as just a couple of examples – it’s clear that the news media landscape continues to shrink. It affects us as public relations professionals, and it affects businesses that rely on news media relations asRead more
So, you’ve chosen to launch a PR campaign. It’s is a step in the right direction to strengthen brand awareness and leverage the power and influence of the news media to enhance your reputation. But, before you can seek help from PR professionals, you have to know what it is you want to achieve.Read more
It’s that time of the year when the winter clothes are put away, the cleaning supplies come out and reorganizing and de-cluttering begins. Yes, spring cleaning is upon us! This is also a good time to spruce up your organization’s social media pages. Kick off spring cleaning by checking these 10 “cleaning” chores off yourRead more
When you’re in the market to buy a new product, what is one of the first things you typically do? Read the reviews, right? Validation from an existing customer simply carries more weight than bragging about yourself.Read more
We’re excited to announce our participation in Cereal for Summer! As many as 250,000 children in the Tampa Bay area suffer from hunger. The problem is especially critical during the summer months, because kids are not getting meals at school. 10News WTSP and Feeding Tampa Bay have teamed up to help feed needy families throughRead more