Getting More Mileage Out of News Releases

The reality is, not every news release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. This helps us get more mileage out of a news release, which is especially helpful when the news media doesn't run it. What is a news release? A news release (AKA press release) is a piece of material specifically written for a journalist. The purpose of a news release is to introduce a newsworthy topic – such as significant company news. It provides information that a journalist would need to cover the story. PR firms and in-house PR departments distribute news releases one of two ways: via a news wire service, like BusinessWire, or directly to select [...]

By |2021-03-12T07:42:28-05:00Mar 12, 2021|Media Relations|Comments Off on Getting More Mileage Out of News Releases
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3 Reasons That Prove the Press Release is Not Dead

Since the rise of technology in media and PR, there has been talk that the value of a press release is slowly dwindling. News is now available 24/7 in the palm of your hand, and journalists can learn about newsworthy topics instantly through social media and spur-of-the-moment emails. Despite what some might think, the press release is still very much alive. Here are three reasons that prove it: […]

By |2017-10-02T12:22:53-04:00Jul 19, 2016|Media Relations, Publicity|Comments Off on 3 Reasons That Prove the Press Release is Not Dead
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Press Releases, Story Pitches, Guest Columns…Oh, My!

Getting news coverage is a great way to increase visibility and enhance credibility for an organization. A compelling news story can generate awareness for a company or cause, and even change public perception about important issues. In today’s media landscape, if your company is simply distributing press releases, it’s not maximizing all opportunities to earn news coverage. The way your organization packages and presents its news to the media can make all the difference.  […]

By |2017-10-02T12:22:54-04:00Nov 23, 2015|Media Relations, Public Relations|Comments Off on Press Releases, Story Pitches, Guest Columns…Oh, My!
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Is Your News Worthy?

Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this? […]

By |2017-10-02T12:22:58-04:00Sep 15, 2015|Communications, PR Tips, Public Relations, Publicity|Comments Off on Is Your News Worthy?
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The 5 Most Likely Reasons Your Press Release Didn’t Make the News

We can see it now: your company distributes a press release announcing big news. You wait on pins and needles, eagerly anticipating the newspaper and television headlines heralding your success…only they never come. […]

By |2017-10-02T12:22:58-04:00Jul 22, 2015|Public Relations, Publicity|Comments Off on The 5 Most Likely Reasons Your Press Release Didn’t Make the News
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What is a Press Release?

In our media coaching sessions with clients, we often include a vocabulary lesson that covers PR and news media terminology. “Press release” – also known as “news release” or “media release” – is a commonly misused term, so let’s set the record straight. […]

By |2017-10-02T12:22:58-04:00Jul 9, 2015|Public Relations, Publicity|Comments Off on What is a Press Release?
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Making the Most of Your Media Relations Activities

The reality is, not every press release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. Media relations content – such as press releases, contributed articles and even news coverage – can and should be shared via your company’s “owned” communications channels. This will greatly increase the likelihood that your clients, prospects, employees, partners and supporters will see the good news. […]

By |2017-10-02T12:22:59-04:00Aug 19, 2014|Online Marketing, PR Tips, Publicity|Comments Off on Making the Most of Your Media Relations Activities
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