e-newsletter

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6 Steps for a Successful E-Newsletter Program

One of the best ways to connect with your audience is through the use of an email newsletter. Research has shown that customers are highly receptive to e-newsletters because they like to stay informed on company updates, promotions and educational information. […]

By |2017-10-02T12:22:52-04:00Sep 30, 2016|Content Marketing, Marketing|Comments Off on 6 Steps for a Successful E-Newsletter Program

6 Ways to Get More People to Read Your E-Newsletter

An email newsletter is a fundamental way to directly connect with the people who are most important to your organization. Over the years, technologies have changed the way we present and distribute e-newsletters, but the overall approach to creating content that makes them effective has not. Whether you’re just launching your e-newsletter program, or you simply want to improve it, here are six ways to get people to open, read and click through your e-newsletter. […]

By |2017-10-02T12:22:54-04:00Dec 18, 2015|Content Marketing, Online Marketing|Comments Off on 6 Ways to Get More People to Read Your E-Newsletter

3 Ways Storytelling Can Increase Sales

When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate? […]

By |2017-10-02T12:22:58-04:00Jul 8, 2015|Marketing, Storytelling|Comments Off on 3 Ways Storytelling Can Increase Sales

Why B2B Companies Need an E-Newsletter

E-Newsletters are a powerful communication tool for B2B companies. By enabling organizations to regularly and directly connect with the people who matter, e-newsletters bring a number of unique benefits. […]

By |2017-10-02T12:22:58-04:00Feb 16, 2015|Communications, Online Marketing|Comments Off on Why B2B Companies Need an E-Newsletter
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