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3 Key Elements of Pitching a Guest Column

One of the most influential ways to promote your organization’s expertise is writing a guest column – also called “bylined article” – for an industry publication. Many organizations have experts with the credibility to write a guest column in their field, but not all know how to successfully pitch the idea to the media. […]

By |2017-10-02T12:22:54-04:00Jan 8, 2016|Media Relations, Publicity|Comments Off on 3 Key Elements of Pitching a Guest Column

Press Releases, Story Pitches, Guest Columns…Oh, My!

Getting news coverage is a great way to increase visibility and enhance credibility for an organization. A compelling news story can generate awareness for a company or cause, and even change public perception about important issues. In today’s media landscape, if your company is simply distributing press releases, it’s not maximizing all opportunities to earn news coverage. The way your organization packages and presents its news to the media can make all the difference.  […]

By |2017-10-02T12:22:54-04:00Nov 23, 2015|Media Relations, Public Relations|Comments Off on Press Releases, Story Pitches, Guest Columns…Oh, My!
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