Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in getting that news out. Companies that fail to follow proper media relations etiquette risk damaging relationships with these gatekeepers and makingRead more
Blog
Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this?Read more
In our media coaching sessions with clients, we often include a vocabulary lesson that covers PR and news media terminology. “Press release” – also known as “news release” or “media release” – is a commonly misused term, so let’s set the record straight.Read more
When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate?Read more
True Blue Communications is seeking a highly reliable Client Relations Manager to work in a professional, results-driven environment. The primary goals of this position are to provide superior service to clients and prospects; to ensure our firm works as an efficient and effective team that delivers on all commitments; and provides office administration and marketingRead more