Getting More Mileage Out of News Releases
The reality is, not every news release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. This helps us get more mileage out of a news release, which is especially helpful when the news media doesn't run it. What is a news release? A news release (AKA press release) is a piece of material specifically written for a journalist. The purpose of a news release is to introduce a newsworthy topic – such as significant company news. It provides information that a journalist would need to cover the story. PR firms and in-house PR departments distribute news releases one of two ways: via a news wire service, like BusinessWire, or directly to select [...]