The reality is, not every news release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may haveRead more
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Almost everywhere you look online you can spot a GIF – an animated image known as a graphics interchange format. In today’s digital world, GIFs play an important role in telling stories and communicating emotions. Many brands and organizations have incorporated GIFs into their content marketing to engage their audiences and add a human touch.Read more
In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive.Read more
Creating and publishing content for any organization can be overwhelming. Without a way to organize and manage your online content – think blogging, e-mail marketing and social media – your content marketing program may fail to meet your specific goals. A successful content marketing campaign requires a stellar content strategy, and with that comes theRead more
When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate?Read more