Getting More Mileage Out of News Releases

The reality is, not every news release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. This helps us get more mileage out of a news release, which is especially helpful when the news media doesn't run it. What is a news release? A news release (AKA press release) is a piece of material specifically written for a journalist. The purpose of a news release is to introduce a newsworthy topic – such as significant company news. It provides information that a journalist would need to cover the story. PR firms and in-house PR departments distribute news releases one of two ways: via a news wire service, like BusinessWire, or directly to select [...]

By |2021-03-12T07:42:28-05:00Mar 12, 2021|Media Relations|Comments Off on Getting More Mileage Out of News Releases

3 Letters You Need in Your Content Marketing: GIF

Almost everywhere you look online you can spot a GIF – an animated image known as a graphics interchange format. In today’s digital world, GIFs play an important role in telling stories and communicating emotions. Many brands and organizations have incorporated GIFs into their content marketing to engage their audiences and add a human touch. […]

By |2017-10-02T12:22:54-04:00Mar 4, 2016|Content Marketing, Online Marketing|Comments Off on 3 Letters You Need in Your Content Marketing: GIF

5 Ways to Make your Social Media Content More Engaging

In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive. […]

By |2017-10-02T12:22:54-04:00Dec 31, 2015|Content Marketing, Public Relations|Comments Off on 5 Ways to Make your Social Media Content More Engaging

4 Ways a Content Calendar Makes Life Easier

Creating and publishing content for any organization can be overwhelming. Without a way to organize and manage your online content – think blogging, e-mail marketing and social media – your content marketing program may fail to meet your specific goals. A successful content marketing campaign requires a stellar content strategy, and with that comes the creation of a content calendar. […]

By |2017-10-02T12:22:54-04:00Dec 4, 2015|Communications Planning, Online Marketing|Comments Off on 4 Ways a Content Calendar Makes Life Easier

3 Ways Storytelling Can Increase Sales

When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate? […]

By |2017-10-02T12:22:58-04:00Jul 8, 2015|Marketing, Storytelling|Comments Off on 3 Ways Storytelling Can Increase Sales
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