If we learn anything from celebrity social media accounts, we know that social media is not the place to go on rants – ahem, Kanye West. Over the past month, we’ve seen how fast public perception can change based on a few tweets. Celebrities and organizations should know the dos and don’ts of handling theirRead more
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In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive.Read more
If your organization is looking to become more sophisticated with its online presence – think revamping the website, starting a blog, sending out an e-newsletter or rebranding social media accounts – there is one thing your organization should do before starting this extensive project: a competitive analysis.Read more
An email newsletter is a fundamental way to directly connect with the people who are most important to your organization. Over the years, technologies have changed the way we present and distribute e-newsletters, but the overall approach to creating content that makes them effective has not. Whether you’re just launching your e-newsletter program, or youRead more
Creating and publishing content for any organization can be overwhelming. Without a way to organize and manage your online content – think blogging, e-mail marketing and social media – your content marketing program may fail to meet your specific goals. A successful content marketing campaign requires a stellar content strategy, and with that comes theRead more