We can see it now: your company distributes a press release announcing big news. You wait on pins and needles, eagerly anticipating the newspaper and television headlines heralding your success…only they never come.Read more
Blog
In our media coaching sessions with clients, we often include a vocabulary lesson that covers PR and news media terminology. “Press release” – also known as “news release” or “media release” – is a commonly misused term, so let’s set the record straight.Read more
When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate?Read more
E-Newsletters are a powerful communication tool for B2B companies. By enabling organizations to regularly and directly connect with the people who matter, e-newsletters bring a number of unique benefits.Read more
Commercial construction in Florida is finally coming back. But things have changed since the last time we saw a surge in new commercial real estate development. For contractors, it’s not only important to understand this shift in the market, but also to know how to capitalize on it.Read more
In “Marketing Tips for Behavioral Health Providers – Part 1,” we provided two tips for behavioral health providers developing marketing programs in the today’s expanding landscape – (1) Define your differentiator, and (2) Build a turnkey marketing program. The following are two more important marketing tips for behavioral health providers:Read more
Over the last several years, behavioral health providers have seen incredible growth in both patients and services provided. Thanks to the Affordable Care Act now requiring that all small group and individual health plans offer coverage for mental health, behavioral health providers have a unique opportunity to grow their practices and expand services.Read more
True Blue Communications is seeking a highly reliable Client Relations Manager to work in a professional, results-driven environment. The primary goals of this position are to provide superior service to clients and prospects; to ensure our firm works as an efficient and effective team that delivers on all commitments; and provides office administration and marketingRead more
A new year is just around the corner, and with it brings a renewed energy and commitment to business development. Ramping up to tackle 2015 with gusto should include building a marketing communications plan that outlines precisely what you want to accomplish this year with your PR, marketing and advertising, and how you’re going toRead more
Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to aRead more