As 2015 comes to a close, it’s the perfect time to evaluate your organization’s public relations efforts over the past year. That means pinpointing what worked, identifying what didn’t and making changes. Now is also the time to start planning your public relations strategy for 2016. So, in preparation for the upcoming year, here areRead more
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Creating and publishing content for any organization can be overwhelming. Without a way to organize and manage your online content – think blogging, e-mail marketing and social media – your content marketing program may fail to meet your specific goals. A successful content marketing campaign requires a stellar content strategy, and with that comes theRead more
Public relations is more than just reaching out to the news media. There are many strategies and tactics that a company can implement to tell their story and build valuable relationships with the people who matter. If public relations is an uncharted territory for your organization, it can be hard to find the right placeRead more
Getting news coverage is a great way to increase visibility and enhance credibility for an organization. A compelling news story can generate awareness for a company or cause, and evenRead more
The Public Relations Society of America (PRSA) is the largest organization in the world for professionals in the public relations industry. With more than 22,000 public relations andRead more
Whether you’re like REI and opting out of Black Friday sales, or a big retail chain like Wal-Mart and already have your holiday ads underway, there’s no doubt the busiest shoppingRead more
Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in getting that news out. Companies that fail to follow proper media relations etiquette risk damaging relationships with these gatekeepers and makingRead more
Despite organizations’ best efforts to prevent data breaches, the unfortunate truth is there will always be hackers who can find a way in to even the most secure systems. If and when they do, the news media will call, and your organization will find itself involuntarily thrust into the media spotlight.Read more
Landing a television interview is a big deal. This is your shining moment – your opportunity to share your story with the masses. Don’t end up like Ricky Bobby from Talladega Nights, though. In real life, weak or awkward interviews could mean your clip doesn’t make the story at all.Read more
Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this?Read more