Let’s face it, not everyone is going to be a fan of your company. If it hasn’t already, a day will come when someone will write something negative about your organization on social media.Read more
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Since the rise of technology in media and PR, there has been talk that the value of a press release is slowly dwindling. News is now available 24/7 in the palm of your hand, and journalistsRead more
Building relationships with reporters doesn’t happen overnight. It takes time and effort, and requires that your PR firm or in-house team consistently help them do their jobs andRead more