10 Rules for Proper Social Media Etiquette

If we learn anything from celebrity social media accounts, we know that social media is not the place to go on rants – ahem, Kanye West. Over the past month, we’ve seen how fast public perception can change based on a few tweets. Celebrities and organizations should know the dos and don’ts of handling their social media, but still we see many forgetting simple etiquette rules. […]

By |2017-10-02T12:22:54-04:00Feb 26, 2016|Content Marketing, PR Tips|Comments Off on 10 Rules for Proper Social Media Etiquette

5 Ways to Make your Social Media Content More Engaging

In today’s digital world, it’s almost a requirement for organizations to have an online presence. But when it comes to social media, simply opening an account and sharing content that fails to engage your audience is counter-productive. […]

By |2017-10-02T12:22:54-04:00Dec 31, 2015|Content Marketing, Public Relations|Comments Off on 5 Ways to Make your Social Media Content More Engaging

4 Benefits of an Online Competitive Analysis

If your organization is looking to become more sophisticated with its online presence – think revamping the website, starting a blog, sending out an e-newsletter or rebranding social media accounts – there is one thing your organization should do before starting this extensive project: a competitive analysis. […]

By |2017-10-02T12:22:54-04:00Dec 23, 2015|Communications Planning, Online Marketing|Comments Off on 4 Benefits of an Online Competitive Analysis

6 Ways to Get More People to Read Your E-Newsletter

An email newsletter is a fundamental way to directly connect with the people who are most important to your organization. Over the years, technologies have changed the way we present and distribute e-newsletters, but the overall approach to creating content that makes them effective has not. Whether you’re just launching your e-newsletter program, or you simply want to improve it, here are six ways to get people to open, read and click through your e-newsletter. […]

By |2017-10-02T12:22:54-04:00Dec 18, 2015|Content Marketing, Online Marketing|Comments Off on 6 Ways to Get More People to Read Your E-Newsletter

4 Ways a Content Calendar Makes Life Easier

Creating and publishing content for any organization can be overwhelming. Without a way to organize and manage your online content – think blogging, e-mail marketing and social media – your content marketing program may fail to meet your specific goals. A successful content marketing campaign requires a stellar content strategy, and with that comes the creation of a content calendar. […]

By |2017-10-02T12:22:54-04:00Dec 4, 2015|Communications Planning, Online Marketing|Comments Off on 4 Ways a Content Calendar Makes Life Easier
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