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The Power of Storytelling and Its Role in PR

Once upon a time – in a land called Clearwater, Florida – there was a PR agency named True Blue Communications. They had the secret to a successful public relations strategy. They used the art of storytelling, coupled with their strategic communications expertise, to reach the right people with the right messages through the right channels to drive important shifts in an organization. […]

By |2017-10-02T12:22:53-04:00Mar 25, 2016|Public Relations, Storytelling|Comments Off on The Power of Storytelling and Its Role in PR

3 Ways Storytelling Can Increase Sales

When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate? […]

By |2017-10-02T12:22:58-04:00Jul 8, 2015|Marketing, Storytelling|Comments Off on 3 Ways Storytelling Can Increase Sales

Website 101: Is it Time for an Update?

Did you know about 85 percent of Americans will review an organization’s website before taking any next steps – whether that is setting up an appointment, purchasing a product, or picking up the phone to make contact? Knowing your website may be the first connection someone makes with your company, do you think your website is making the right impression? […]

By |2017-10-02T12:22:59-04:00Aug 12, 2014|Marketing, Online Marketing|Comments Off on Website 101: Is it Time for an Update?
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