Why PR is Critical During Mergers and Acquisitions

If your organization is considering a merger or acquisition, you must know it takes careful planning and coordination to be successful. From a PR standpoint, effectively communicating the changes is also important, if not critical, to ensure a smooth transition. Poorly handled communications during mergers and acquisitions can lead to disgruntled employees, distrustful customers, and a confusing brand message, among others. These kinds of hits to a company’s “PR” can do long-term – and sometimes permanent – damage. If your organization is approaching a merger or acquisition, here are three key areas on which your PR agency or in-house team should be focusing. Internal Communications Communicating a merger or acquisition to your staff, investors and other key stakeholders before contracts are signed may not always be an option. However, there should be a plan in place to communicate as soon as possible how the change will affect them, which includes focusing on any benefits they [...]