Every now and then we like to toot our own horn about big wins we’ve achieved for our clients. Here are a just few from the first quarter of 2021…
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No matter how much planning your PR agency or in-house team puts into news media outreach, the reality is, you never know how a story pitch or a press release is going to play out.Read more
One of the most influential ways to promote your organization’s expertise is writing a guest column – also called “bylined article” – for an industry publication. Many organizations have experts with the credibility to write a guest column in their field, but not all know how to successfully pitch the idea to the media.Read more
As 2015 comes to a close, it’s the perfect time to evaluate your organization’s public relations efforts over the past year. That means pinpointing what worked, identifying what didn’t and making changes. Now is also the time to start planning your public relations strategy for 2016. So, in preparation for the upcoming year, here areRead more
Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in getting that news out. Companies that fail to follow proper media relations etiquette risk damaging relationships with these gatekeepers and makingRead more
Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this?Read more