Client Wins: Q1 2021

Every now and then we like to toot our own horn about big wins we’ve achieved for our clients. Here are a just few from the first quarter of 2021: Front-Page Story in the Sarasota Herald-Tribune For our client Ian Black Real Estate, a premier commercial real estate brokerage firm based in Sarasota, we secured a front-page story about a unique new concept coming to Florida: Town Square, a 1950s-themed senior day center. Broker George Brusco at Ian Black represented Town Square in the lease transaction in the Oaks Plaza shopping center. We knew that alone wouldn’t necessarily excite journalists. But, we did know they would be interested in this first-of-its-kind concept coming to Florida. In addition to sharing information about Brusco’s involvement with the real estate deal and showcasing his expertise, our press release heavily featured what Town Square means for seniors and caregivers in Sarasota. This involved interviewing the Town Square franchise owner [...]

By |2021-03-24T15:54:03-04:00Mar 24, 2021|Company News|Comments Off on Client Wins: Q1 2021

3 Things You Need to Know if Your PR Involves the News Media

  No matter how much planning your PR agency or in-house team puts into news media outreach, the reality is, you never know how a story pitch or a press release is going to play out. As public relations experts, we know how the media works and how journalists approach planning and executing news stories. Here are common scenarios that are helpful to know if your business is pursuing news coverage. […]

By |2017-10-02T12:22:53-04:00May 20, 2016|Media Relations, Publicity|Comments Off on 3 Things You Need to Know if Your PR Involves the News Media

3 Key Elements of Pitching a Guest Column

One of the most influential ways to promote your organization’s expertise is writing a guest column – also called “bylined article” – for an industry publication. Many organizations have experts with the credibility to write a guest column in their field, but not all know how to successfully pitch the idea to the media. […]

By |2017-10-02T12:22:54-04:00Jan 8, 2016|Media Relations, Publicity|Comments Off on 3 Key Elements of Pitching a Guest Column

From Twitter Chats to Adding Visuals: 4 Tools to Advance your PR Strategy in 2016

As 2015 comes to a close, it’s the perfect time to evaluate your organization’s public relations efforts over the past year. That means pinpointing what worked, identifying what didn’t and making changes. Now is also the time to start planning your public relations strategy for 2016. So, in preparation for the upcoming year, here are four tools your organization can use to advance your PR programs: […]

By |2017-10-02T12:22:54-04:00Dec 11, 2015|Marketing, Public Relations|Comments Off on From Twitter Chats to Adding Visuals: 4 Tools to Advance your PR Strategy in 2016

5 Ways to Annoy a Reporter

Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in getting that news out. Companies that fail to follow proper media relations etiquette risk damaging relationships with these gatekeepers and making it more difficult to secure news coverage in the future. […]

By |2017-10-02T12:22:58-04:00Oct 30, 2015|Public Relations, Publicity|Comments Off on 5 Ways to Annoy a Reporter

Is Your News Worthy?

Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this? […]

By |2017-10-02T12:22:58-04:00Sep 15, 2015|Communications, PR Tips, Public Relations, Publicity|Comments Off on Is Your News Worthy?
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