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5 PR Lessons Learned from Peter Shankman

Last week, the True Blue team attended a PRSA Tampa Bay event with keynote speaker, Peter Shankman. Shankman is globally recognized for his radical new ways of thinking about PR, marketing, customer service, advertising and social media. At the event, he discussed his unique vision for the future of marketing and customer service and shared five lessons that he’s learned throughout his impressive career. […]

By |2017-10-02T12:22:52-04:00Aug 22, 2016|Career Development, PR Tips|0 Comments

3 Ways Storytelling Can Increase Sales

When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate? […]

By |2017-10-02T12:22:58-04:00Jul 8, 2015|Marketing, Storytelling|0 Comments

Marketing Contractor Services in the New Commercial Real Estate Landscape

Commercial construction in Florida is finally coming back. But things have changed since the last time we saw a surge in new commercial real estate development. For contractors, it’s not only important to understand this shift in the market, but also to know how to capitalize on it. […]

By |2017-10-02T12:22:58-04:00Feb 6, 2015|Marketing|0 Comments

Marketing Tips for Behavioral Health Providers – Part 2

In “Marketing Tips for Behavioral Health Providers – Part 1,” we provided two tips for behavioral health providers developing marketing programs in the today’s expanding landscape – (1) Define your differentiator, and (2) Build a turnkey marketing program. The following are two more important marketing tips for behavioral health providers: […]

By |2017-10-02T12:22:58-04:00Jan 29, 2015|Marketing|0 Comments

Seeking a Client Relations Manager

True Blue Communications is seeking a highly reliable Client Relations Manager to work in a professional, results-driven environment. The primary goals of this position are to provide superior service to clients and prospects; to ensure our firm works as an efficient and effective team that delivers on all commitments; and provides office administration and marketing and PR support. The right candidate will have exceptional organizational skills, superior client relations skills and a positive can-do attitude. […]

By |2017-10-02T12:22:58-04:00Dec 19, 2014|Communications, Marketing, Publicity|0 Comments

Website 101: Is it Time for an Update?

Did you know about 85 percent of Americans will review an organization’s website before taking any next steps – whether that is setting up an appointment, purchasing a product, or picking up the phone to make contact? Knowing your website may be the first connection someone makes with your company, do you think your website is making the right impression? […]

By |2017-10-02T12:22:59-04:00Aug 12, 2014|Marketing, Online Marketing|0 Comments
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