Client Wins: Q1 2021

Every now and then we like to toot our own horn about big wins we’ve achieved for our clients. Here are a just few from the first quarter of 2021: Front-Page Story in the Sarasota Herald-Tribune For our client Ian Black Real Estate, a premier commercial real estate brokerage firm based in Sarasota, we secured a front-page story about a unique new concept coming to Florida: Town Square, a 1950s-themed senior day center. Broker George Brusco at Ian Black represented Town Square in the lease transaction in the Oaks Plaza shopping center. We knew that alone wouldn’t necessarily excite journalists. But, we did know they would be interested in this first-of-its-kind concept coming to Florida. In addition to sharing information about Brusco’s involvement with the real estate deal and showcasing his expertise, our press release heavily featured what Town Square means for seniors and caregivers in Sarasota. This involved interviewing the Town Square franchise owner [...]

By |2021-03-24T15:54:03-04:00Mar 24, 2021|Company News|Comments Off on Client Wins: Q1 2021

3 Key Elements of Pitching a Guest Column

One of the most influential ways to promote your organization’s expertise is writing a guest column – also called “bylined article” – for an industry publication. Many organizations have experts with the credibility to write a guest column in their field, but not all know how to successfully pitch the idea to the media. […]

By |2017-10-02T12:22:54-04:00Jan 8, 2016|Media Relations, Publicity|Comments Off on 3 Key Elements of Pitching a Guest Column

How to Write a Guest Column that Gets Published

Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to a publication for consideration, here are tips on how to approach the writing to give you the best likelihood of being published. […]

By |2017-10-02T12:22:59-04:00Dec 15, 2014|Communications, PR Tips, Publicity|Comments Off on How to Write a Guest Column that Gets Published
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