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3 Key Elements of Pitching a Guest Column

One of the most influential ways to promote your organization’s expertise is writing a guest column – also called “bylined article” – for an industry publication. Many organizations have experts with the credibility to write a guest column in their field, but not all know how to successfully pitch the idea to the media. […]

By |2017-10-02T12:22:54-04:00Jan 8, 2016|Media Relations, Publicity|0 Comments

How to Write a Guest Column that Gets Published

Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to a publication for consideration, here are tips on how to approach the writing to give you the best likelihood of being published. […]

By |2017-10-02T12:22:59-04:00Dec 15, 2014|Communications, PR Tips, Publicity|0 Comments
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