Organizations around the world are faced with challenging crises daily. At some point, no matter how small, your organization will face a crisis. Whether you help create it or it’s simply out of your control won’t matter to the public. What will matter is how your organization responds to the situation.Read more
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Public relations is more than just reaching out to the news media. There are many strategies and tactics that a company can implement to tell their story and build valuable relationships with the people who matter. If public relations is an uncharted territory for your organization, it can be hard to find the right placeRead more
Despite organizations’ best efforts to prevent data breaches, the unfortunate truth is there will always be hackers who can find a way in to even the most secure systems. If and when they do, the news media will call, and your organization will find itself involuntarily thrust into the media spotlight.Read more
While executing PR programs on an ongoing basis will create the most benefit for organizations, many do not have the resources necessary to dedicate to continuous PR activities. As a result, a question we often receive is, “When is PR especially important?” Based on our experience, PR activities are absolutely necessary in the following instances:Read more