Client Wins: Q1 2021

Every now and then we like to toot our own horn about big wins we’ve achieved for our clients. Here are a just few from the first quarter of 2021: Front-Page Story in the Sarasota Herald-Tribune For our client Ian Black Real Estate, a premier commercial real estate brokerage firm based in Sarasota, we secured a front-page story about a unique new concept coming to Florida: Town Square, a 1950s-themed senior day center. Broker George Brusco at Ian Black represented Town Square in the lease transaction in the Oaks Plaza shopping center. We knew that alone wouldn’t necessarily excite journalists. But, we did know they would be interested in this first-of-its-kind concept coming to Florida. In addition to sharing information about Brusco’s involvement with the real estate deal and showcasing his expertise, our press release heavily featured what Town Square means for seniors and caregivers in Sarasota. This involved interviewing the Town Square franchise owner [...]

By |2021-03-24T15:54:03-04:00Mar 24, 2021|Company News|Comments Off on Client Wins: Q1 2021

Getting More Mileage Out of News Releases

The reality is, not every news release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. This helps us get more mileage out of a news release, which is especially helpful when the news media doesn't run it. What is a news release? A news release (AKA press release) is a piece of material specifically written for a journalist. The purpose of a news release is to introduce a newsworthy topic – such as significant company news. It provides information that a journalist would need to cover the story. PR firms and in-house PR departments distribute news releases one of two ways: via a news wire service, like BusinessWire, or directly to select [...]

By |2021-03-12T07:42:28-05:00Mar 12, 2021|Media Relations|Comments Off on Getting More Mileage Out of News Releases
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