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3 Things You Need to Know if Your PR Involves the News Media

  No matter how much planning your PR agency or in-house team puts into news media outreach, the reality is, you never know how a story pitch or a press release is going to play out. As public relations experts, we know how the media works and how journalists approach planning and executing news stories. Here are common scenarios that are helpful to know if your business is pursuing news coverage. […]

By |2017-10-02T12:22:53-04:00May 20, 2016|Media Relations, Publicity|Comments Off on 3 Things You Need to Know if Your PR Involves the News Media

The 5 Most Likely Reasons Your Press Release Didn’t Make the News

We can see it now: your company distributes a press release announcing big news. You wait on pins and needles, eagerly anticipating the newspaper and television headlines heralding your success…only they never come. […]

By |2017-10-02T12:22:58-04:00Jul 22, 2015|Public Relations, Publicity|Comments Off on The 5 Most Likely Reasons Your Press Release Didn’t Make the News
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