Boosting Visibility and Reputation
Earning news coverage has a powerful impact for organizations. It can be a cost-effective way to reach large numbers of people, and being covered by the news media implies endorsement and positions you as an expert in your industry.
Our PR agency has obtained thousands of earned news placements for clients over the past few years alone.
Our News Media Relations Services include:
- Press Releases
- Story Pitches
- Bylined Articles/Guest Columns
- Introductions to Key Reporters
- Media Crisis and Issues Management
- Press Conferences
Benefits:
- Increase visibility and awareness among thousands of people
- Enhance perceived credibility and reputation
- Showcase expertise and thought leadership
- Improve your lead-to-sale ratio by sharing prominent news coverage with prospects
- Have news clips to share through owned communications channels
“True Blue wrote and sent out a press release about our new K-Laser technology for treating patients. It was picked up by the Tampa Bay Times and the phones here just started ringing. When the newspaper covers something, it implies an endorsement or gives validation – some people think things are more ‘real’ when they see it in the newspaper.”