True Blue Communications is seeking an ambitious Account Executive to work in a fast-paced, results-driven environment. The right candidate will have exceptional knowledge of public relations and integrated marketing communications, a proven record of media relations results, strong interviewing skills and superior copywriting abilities.

Responsibilities:

Media Relations:

  • Conducting strategic media research to identify the news outlets and reporters that align with our clients’ goals
  • Cultivating and maintaining relationships with journalists
  • Pitching story ideas
  • Writing press releases, story pitches, guest columns and other media materials
  • Targeted news media outreach
  • Preparing clients for media interviews
  • Attending in-person and phone interviews with clients and journalists
  • Monitoring and reporting news coverage to clients
  • Maintaining an understanding of how the news outlets we target work and an overall awareness of the changing media landscape

Copywriting:

  • Developing content that clearly, concisely and consistently communicates key messages to the appropriate target audience(s)
  • Excellent interviewing and information gathering skills, to develop interesting and compelling stories
  • Ability to write in a variety of styles and tones most appropriate for the format, which could include but is not limited to:
  • News media items (press releases, guest columns, pitches)
  • Email marketing
  • Blogs
  • Websites
  • Presentations/speeches/video scripts
  • Annual reports

Account Management and Client Communication:

  • Managing timelines for multiple projects for multiple clients, delivering excellent quality services on time and within budget
  • Coordinating with other account team members to ensure projects are on schedule and communication is seamless
  • Addressing client needs in a timely manner and proactively communicating with clients on a regular basis
  • Organizing/leading client meetings and conference calls, gathering needed information, and ensuring necessary follow-ups and follow-throughs
  • Gaining necessary approvals on projects, ideas and materials
  • Tracking activities and results

Desired Knowledge & Skills:

  • Self-starting, strategic thinker who is able to thrive in a fast-paced, results-driven environment
  • Superior organizational skills, keen attention to detail
  • Ability to graciously handle pressure and multiple deadlines
  • Persistence in follow-up, able to juggle multiple priorities
  • Excellent client relations skills, positive can-do attitude
  • Exceptional written and verbal communications
  • Powerful writer, detail-oriented editor; command of AP Style
  • Experience in successfully working with media, shown through existing media relationships, along with ability to develop new relationships with journalists
  • Keen interest in the news industry
  • Proactive in offering solutions to communications challenges and opportunities
  • Eager to learn and continuing to grow professionally

Required Experience:

  • At least 4 years of public relations experience
  • Experience in an agency setting is highly preferred
  • Proven experience and results in media relations
  • Professional writing experience and command of AP style
  • Experience with media monitoring tools and media databases
  • Mastery of key computer applications: Word, Excel, PowerPoint, e-mail, etc.
  • Bachelor’s degree required – focus on journalism, communications or public relations highly preferred

Compensation:
This is a full-time position based in Clearwater, with paid holidays, vacation and sick days. Salary is commensurate with experience.

How to Apply:

Eligible candidates should email their cover letter, resume, three writing samples and three references to info@truebluecommunications.com.

True Blue Communications will contact those with whom we wish to schedule an interview.

 About True Blue Communications:

True Blue Communications is a public relations based in Tampa Bay. We focus on three core areas of service: news media relations, content marketing and communications strategy. We have a varied client list but specialize in business-to-business communications. Our industry specialties include healthcare, commercial real estate, finance and nonprofit. For more information, visit www.truebluecommunications.com.