Leverage the Power of the News Media

In a news media landscape where traditional news coverage is shrinking and journalists are more pressed for time than ever before, earning news coverage is more difficult – and more valuable – today than it was even a few years ago.

Earning news coverage has a powerful impact for organizations. It’s the most cost-effective way to reach large numbers of people. Being covered by the news media implies endorsement of an organization and positions its experts as leaders in their industry.

We have secured thousands of news placements (aka “publicity”) for clients over the past few years alone. Let us leverage the power of the news media for your organization.


Program Benefits

  • Increase visibility and awareness among thousands or millions of people
  • Enhance perceived credibility and reputation
  • Showcase expertise and thought leadership
  • Improve your “lead-to-sale” ratio by sharing prominent news coverage with prospects
  • Have news clips to share through owned communications channels

Our Customized Programs Typically Include:

Media Prep & Planning

  • Media Materials Creation: Company Fact Sheet and Spokesperson(s) Bios
  • Messaging & Media Coaching for Spokespeople
  • Custom Media Contact List
  • Media Outreach Strategy Development & Planning Calendar

Targeted News Media Outreach

  • Press Releases
  • Bylined Articles
  • News Briefs
  • Story Pitching
  • Introduction to Key Reporters

News Coverage Monitoring and Reporting