Why Your Leaders Must get Media Training

It’s no secret that news media interviews can be a powerful way for organizations to share their stories. But did you know that the way news stories turn out can be a direct reflection of the confidence and ability of the person interviewed? […]

By |2017-10-02T12:22:52-04:00Sep 19, 2016|Media Relations, Publicity|Comments Off on Why Your Leaders Must get Media Training

3 Reasons Your Company Should Have a Media Fact Sheet

In order to be successful in earning regular news coverage, your company should have certain materials readily available. One of these materials is a media fact sheet. As the name suggests, a media fact sheet provides facts, figures and important information about the company and leaders who may be speaking with the news media. […]

By |2017-10-02T12:22:52-04:00Aug 29, 2016|Media Relations, Publicity|Comments Off on 3 Reasons Your Company Should Have a Media Fact Sheet

3 Reasons That Prove the Press Release is Not Dead

Since the rise of technology in media and PR, there has been talk that the value of a press release is slowly dwindling. News is now available 24/7 in the palm of your hand, and journalists can learn about newsworthy topics instantly through social media and spur-of-the-moment emails. Despite what some might think, the press release is still very much alive. Here are three reasons that prove it: […]

By |2017-10-02T12:22:53-04:00Jul 19, 2016|Media Relations, Publicity|Comments Off on 3 Reasons That Prove the Press Release is Not Dead

5 Ways to Make Reporters Happy

Building relationships with reporters doesn’t happen over night. It takes time and effort, and requires that your PR firm or in-house team consistently help them do their jobs and keep them happy. In our experience in working with the news media, we have learned that there are five things that will keep a smile on a reporter’s face: […]

By |2017-10-02T12:22:53-04:00Jul 1, 2016|Media Relations, Publicity|Comments Off on 5 Ways to Make Reporters Happy

5 Benefits of Local News Coverage

  Oftentimes when an organization begins strategizing its media relations efforts, securing news coverage at a national level is at the top of the list. While this is a worthy goal to have and achieve, coverage by local media could have just as great a result – if not better. […]

By |2017-10-02T12:22:53-04:00Jun 6, 2016|Media Relations, Publicity|Comments Off on 5 Benefits of Local News Coverage

3 Things You Need to Know if Your PR Involves the News Media

  No matter how much planning your PR agency or in-house team puts into news media outreach, the reality is, you never know how a story pitch or a press release is going to play out. As public relations experts, we know how the media works and how journalists approach planning and executing news stories. Here are common scenarios that are helpful to know if your business is pursuing news coverage. […]

By |2017-10-02T12:22:53-04:00May 20, 2016|Media Relations, Publicity|Comments Off on 3 Things You Need to Know if Your PR Involves the News Media

3 Key Elements of Pitching a Guest Column

One of the most influential ways to promote your organization’s expertise is writing a guest column – also called “bylined article” – for an industry publication. Many organizations have experts with the credibility to write a guest column in their field, but not all know how to successfully pitch the idea to the media. […]

By |2017-10-02T12:22:54-04:00Jan 8, 2016|Media Relations, Publicity|Comments Off on 3 Key Elements of Pitching a Guest Column

5 Ways to Annoy a Reporter

Journalists are gatekeepers – they decide what news gets covered and what doesn’t. That means when your company has news to share with the public, relationships with reporters can be a key factor in getting that news out. Companies that fail to follow proper media relations etiquette risk damaging relationships with these gatekeepers and making it more difficult to secure news coverage in the future. […]

By |2017-10-02T12:22:58-04:00Oct 30, 2015|Public Relations, Publicity|Comments Off on 5 Ways to Annoy a Reporter

The 7 Rules of TV Interviews

Landing a television interview is a big deal. This is your shining moment – your opportunity to share your story with the masses. Don’t end up like Ricky Bobby from Talladega Nights, though. In real life, weak or awkward interviews could mean your clip doesn’t make the story at all. […]

By |2017-10-02T12:22:58-04:00Sep 23, 2015|PR Tips, Public Relations, Publicity|Comments Off on The 7 Rules of TV Interviews

Is Your News Worthy?

Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this? […]

By |2017-10-02T12:22:58-04:00Sep 15, 2015|Communications, PR Tips, Public Relations, Publicity|Comments Off on Is Your News Worthy?
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