Public relations agencies get a lot of requests to write press releases. Before accepting the assignment, a PR firm that’s truly working in the best interest of the client will ask the following question: What’s newsworthy about this? […]
A new year is just around the corner, and with it brings a renewed energy and commitment to business development. Ramping up to tackle 2015 with gusto should include building a marketing communications plan that outlines precisely what you want to accomplish this year with your PR, marketing and advertising, and how you’re going to work toward reaching those goals. […]
Being published as a contributing writer in a news publication is a great way to increase visibility and credibility for you and/or your organization. Articles authored by an industry expert who is not on the news staff are typically called “guest columns” or “bylined articles. If you plan to submit a guest column to a publication for consideration, here are tips on how to approach the writing to give you the best likelihood of being published. […]
The reality is, not every press release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. Media relations content – such as press releases, contributed articles and even news coverage – can and should be shared via your company’s “owned” communications channels. This will greatly increase the likelihood that your clients, prospects, employees, partners and supporters will see the good news. […]
