No matter how much planning your PR agency or in-house team puts into news media outreach, the reality is, you never know how a story pitch or a press release is going to play out. As public relations experts, we know how the media works and how journalists approach planning and executing news stories. Here are common scenarios that are helpful to know if your business is pursuing news coverage. […]
With the recent buying and closing of the Tampa Tribune and Healthcare Finance News merging with Healthcare Payer News – as just a couple of examples – it’s clear that the news media landscape continues to shrink. It affects us as public relations professionals, and it affects businesses that rely on news media relations as part of their PR and marketing strategy. […]
So, you’ve chosen to launch a PR campaign. It’s is a step in the right direction to strengthen brand awareness and leverage the power and influence of the news media to enhance your reputation. But, before you can seek help from PR professionals, you have to know what it is you want to achieve. […]
It’s that time of the year when the winter clothes are put away, the cleaning supplies come out and reorganizing and de-cluttering begins. Yes, spring cleaning is upon us! This is also a good time to spruce up your organization’s social media pages. Kick off spring cleaning by checking these 10 “cleaning” chores off your list. […]
