Monthly Archives: July 2015

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The 5 Most Likely Reasons Your Press Release Didn’t Make the News

We can see it now: your company distributes a press release announcing big news. You wait on pins and needles, eagerly anticipating the newspaper and television headlines heralding your success…only they never come. […]

By |2017-10-02T12:22:58-04:00Jul 22, 2015|Public Relations, Publicity|Comments Off on The 5 Most Likely Reasons Your Press Release Didn’t Make the News

What is a Press Release?

In our media coaching sessions with clients, we often include a vocabulary lesson that covers PR and news media terminology. “Press release” – also known as “news release” or “media release” – is a commonly misused term, so let’s set the record straight. […]

By |2017-10-02T12:22:58-04:00Jul 9, 2015|Public Relations, Publicity|Comments Off on What is a Press Release?

3 Ways Storytelling Can Increase Sales

When it comes to increasing revenue, sometimes a hard-hitting sales team needs to incorporate a softer approach to be most effective. Your sales team may be great at identifying new prospects and making cold calls, but do you regularly have new leads coming to you? And how’s your closing rate? […]

By |2017-10-02T12:22:58-04:00Jul 8, 2015|Marketing, Storytelling|Comments Off on 3 Ways Storytelling Can Increase Sales
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