True Blue Communications Blog
Why a Video Blog?
Transcript
Hi, I'm Noelle Anderson, Principal and President of True Blue Communications, a PR and Marketing Firm in Tampa, Florida. This right here is my first-ever video blog entry, which I'm going to be posting later on my website, truebluecommunications.com, and on YouTube at the channel truebluecomm. The goal of my video blog, or "vlog" as many people call it, is to provide informational tidbits that are relevant to the average business person in an interesting way - and, naturally, most of the topics will revolve around public relations and marketing.
So when I was trying to think of the first topic for my blog entry, I thought maybe it would be helpful to give some advantages of doing a video blog over doing a regular text blog, and I came up with four main reasons that I decided to do a video blog and these also will probably be applicable to most people, as well.
Number one, we are a video-watching society. The average person spends much more time every day watching movies and TV and online video than they do reading. Now, I may not be one of these people, but I think usually people would rather watch a two-minute video than spend more time reading a text blog.
Number two, video allows you to better connect with your audience. When you can see the person and hear them speak, you have a better sense of their personality versus when you're reading their writing. And, also, it usually increases understanding because some nuances like sarcasm maybe lost in text.
Number three, video blogs help you stand out from other bloggers. Things like attire, setting, lighting, music and graphics all allow for many more avenues of creativity than in text blogs.
And finally, video blogs allow you to better expand your audience and to improve your search engine optimization because of the various posting locations available online, like your company's website or your company's eNewsletter or eBlast, Facebook, YouTube, etc.
So there you have it - in a nutshell, video blogging allows me to do what my company is all about - stand out and be true. Thanks for watching.
